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How We Built Multiple

8 Figure eCommerce Businesses

Learn the exact steps we've used to build hundreds of 6, 7 and even 8-figure online stores.

The Only eCommerce Training & Mentorship You Need

We are going to teach you literally everything we know that has generated over $75 million in sales. Most eCommerce sites fail within the first year because they are building and promoting it wrong. It takes much more than just building a quick Shopify site to make money with eCommerce.

From The Desk Of 

Dan Edmund

CEO of Boss Profits - Maui, HI

Hi, let me tell you a little bit about my story and why I am offering this to you. 

It’s crazy to look back at everything that has happened. In 2008, I was checked into rehab and I was making less than 30k per year. 

Rehab was a life-changing turning point in my life. I won't go into detail but I learned a lot in rehab about myself and developed laser-focused clarity and drive. 16 hours a day of therapy and coaching will do that to you. I also realized I wasn’t going anywhere in life and decided to do something about it. I was almost 30 and had very little to show for it.

So shortly after completing 30 days inside a rehab facility, I had started an online business that made over $8 million dollars in it’s first year. EIGHT MILLION DOLLARS.

But did I get lucky with it? Could I repeat it?

So I took the exact same formula and tried it again with new products, niches, sites, etc.

The result? MULTIPLE online companies selling completely different products that have went on to make annual sales of 6, 7 and even 8 figures a year.

I’m not saying this to brag at all. In fact, I hate talking about myself and want absolutely no recognition for it. When I donate to people or charities, I always try to remain anonymous if possible. I just solely wanted to tell you my background to prove myself (and I still feel awkward for even mentioning it).

I mean money is cool and all. It can buy cool things like cars, vacations, houses and can make you happy. It’s even allowed me to live on Maui. 

So yeah, money CAN buy happiness… but only for a minute.

You know what’s cooler than having money?


Freedom equals TRUE happiness. The freedom of not wasting 75% of your waking hours away from your family or making other people money. Freedom to work whenever and wherever you want. The freedom to help people out who need help, the freedom to donate, the freedom to give your kids the best education, etc. Helping out people became the main reason I wanted to earn more. Giving is MUCH better than receiving, I promise.

I did this with NO formal education and NO experience. I did this with online marketing and selling things online. 

And I am confident I can help you do the same…

And I’m not talking about just throwing up some quick Shopify website. If it was as easy as that, everyone would be a millionaire next week. 

I’m talking about teaching you:

- The process of picking and validating a niche (if you don’t have one) that you can prove will sell.

- Validating that people are out there that want to actually buy your product.

- Building and launching your site/funnel the right way with the right tools.

- How to sell and scale your product.

- How to increase your average order value by 3X or more which allows you more to acquire the customer.

- Effective ways to bring traffic to your site. 

- Building your fanbase and email list.

- Advanced Email marketing.

- How to bring back existing and potential customers.

- And tons more.

I’m talking about teaching you the exact process that I use from A-Z to launch million dollar businesses. 

Nothing is ever guaranteed. Even though I do launch a lot of new businesses, not all of them take off and plenty have failed. I think it’s important you understand that I am not guaranteeing anything and this is NOT a "get-rich-quick" scheme. I am teaching the exact steps and framework I do and continue doing when I launch a new website, product or niche. I will teach you all the things to avoid as well to hopefully lower your chances of failure.

Remember, you only need it to work once to work to make it all worth it.

I have designed a very detailed eCommerce coaching program that includes the exact steps on creating your own online business. It will include exact steps that I take to use in creating my online businesses/sites/brands. This course will include training material, resources, trainings videos as well as coaching. 

It will literally include every step I use for my own sites. 

I’m looking for a few (and only a few) people that are interested in starting up their own online business/eCommerce store or who have even attempted to start one that are willing to put in the work.

To your success,

Dan Edmund

What We Offer Versus What Everyone Else Offers

First of all, we practice what we teach. We're not just teaching something we found online and hope you do well with it. We are teaching you the exact strategies that have helped us build several multi-million dollar eCommerce brands. To this day, we continue launching new products, brands and eCommerce stores using these EXACT same strategies. We show you things to avoid and how to scale long term. By implementing these strategies, we have been able to increase our conversion rates 10X, increase our average order value 5X ultimately compete with our competitors with products (even Amazon).

Validating Products And Audiences

In addition to showing you how to actually find products to sell, we also show you several ways of making sure people are interested in your product before you spend time building a website to sell your product.

Crafting Offers

We help you craft your offer to help increase your average order price.


We teach you all the ways to bring the customer to you.

Web Design / Sales Funnel

We help you design the perfect sales funnel to maximize your customer experience and ROI.

Advanced Email Marketing

We teach you all the email hacks we have learned since we started our first eCommerce site 12 years ago.

And MUCH More!

We have put together everything you need to not only start an eCommerce site, but how to maintain it, advertise it and bring your existing customers back for more. You also get top-rated coaching to help you with the entire process.

Here’s what people are saying about Boss Profits

Don't take our word for it though. Check out what a small sample of some our students have said:

Steve L.


"This changed everything"

Before joining this program, I had been trying to get my Shopify store going for over a year but all I was doing was wasting a lot of time and money just trying to get sales. My advertising was costing me more than I was selling my products for and I was going broke fast. After learning brand new strategies, It kicked everything into overdrive and I had to hire 3 people just to handle it.

jake d.


"I've tried 3 other so called 'eCommerce trainings'"

Most other programs out there just teach you the basics of creating an eCommerce site, but this one teaches you how to create an ECom site that sells! And it does, trust me! lol

Anna p.


"I don't even know where to start"

What I got out of this program was Dan is the true Godfather of eCommerce and he taught me things that I don't think anybody else knows about. if you want  a chance at succeeding with your site, you need Dan Edmund with Boss Profits to help you!

*Earnings and income representations made by Boss Profits and/or Dan Edmund are aspirational statements only of your earnings potential. These results are not typical and results will vary. People that don't work hard to give up easily, get ZERO results. The results on this page are OUR results and from years of testing. We can in NO way guarantee you will get similar results.

When you join, you get immediate access to:


Module 1: Changing Your Mindset

One of the first things that is needed to have a successful site is the right mindset. This includes thinking outside of just setting up a site and sending traffic to it. By changing your mindset, you truly start to understand how your customer thinks.


Module 2: Proof of Concept -  Niches, Markets and Offers

Inside this module, we go over where to find products and how to price them. This module also covers proven ways of verifying people actually want what you're selling and making sure you have an audience for your product. It also covers way to strategically craft your offer to increase your ROI and dominate your competitors, even Amazon.


Module 3: Welcome to the Machine

This is where we go over the initial steps of putting it all together from your domain/business name to the tools we use.


Module 4: Architecting The Machine

We teach you the essential tools on how to build your online business.


Module 5: Architecting Your Offer

This module focus on all the ways to increase your average order value per customer. 


Module 6: Advanced Email Strategies

Email is not dead. Email can be one of the most valuable assets your business owns, but only if it's done correct. In this module, we show you how to CORRECTLY implement a rock-solid email plan that includes full-automation templates that you can copy and paste.


Module 7: Facebook

In this module, we go over how to effectively advertise on Facebook from A-Z. Facebook advertising can be overwhelming and can cost you a lot of money if it's not done correctly.


Module 8: Google

Google Ads (formerly AdWords) is much more than just creating some text ads. Without proper setup and management, your cost-per-click will increase. In this module, we show you the correct ways to advertise on Google. 


Module 9: Scaling

Scaling is one of the most important parts in expanding your business. Scaling the wrong way by just increasing ad spend will cause more problems than you can imagine. We cover the correct way of scaling your business.


Ongoing updates

In addition to the world class curriculum, this program also includes coaching calls, 1:1 calls, a full marketing and sales strategy and much more.

It is constantly being updated as we find winning solutions with our own ecommerce brands.


Bonus: Watch As I Build A Site From Scratch

I want to prove just how easy it is to build an eCommerce store, so watch as I build a brand new store throughout this course. This is on a product/niche that I have never been involved with before so I won't be using any of my existing customer email addresses or social media platforms to promote this. 

Are you ready to join Dan's eCommerce Mastery Coaching Program?

Meet Dan Edmund

Dan Edmund has been involved in just about every form of online marketing since 2008 with his primary focus being eCommerce. Since 2008, he has successfully created several multi-million dollar brands and sites and continues launching new ones to this day. 

Frequently Asked Questions

What is the difference between your coaching and someone else's?

Why do I need your help if I can just watch videos on how to create my own eCommerce store?

What if I am not good with technology?

How do I know my product will even sell?

I've tried to start my own eCommerce store and I didn't get results, how do I know this will work?

If I purchase now, can I do it later?

Does this include coaching?